The communication is the exchange of information between individuals. From this point of view, communication includes technique subjects, like telecommunications, and social subjects, like journalism, advertising, audiovisual and mass media.
Communication competence is the capacity of transmit with success a message using the appropriate mean and understand what the others emit.
Lasswell’s Paradigm:“Who says What to Whom in What channel with What effect?”
Harold Dwight Lasswell (13th February 1902 – 18th December 1978) Leader of Political Science and Communication theories.